Genius Sports and Serie A: a groundbreaking partnership reshaping the game.

An exclusive partnership positions Italy at the forefront of the international wagering industry. Football unites with innovation in an alliance built to endure. Genius Sports, a world leader in sports wagering data and live streaming, has forged a multi-year pact with Lega Serie A. This extends beyond a mere deal: it represents an all-encompassing service for every Serie A fixture, Coppa Italia tie, and the Italian Super Cup through the 2028-29 campaign. Consequently, each score, defensive stop, and pivotal moment will be streamed and scrutinized live for a worldwide viewership of supporters and punters. For the nation, it marks a significant stride toward a deeper fusion of football, broadcasting, and sports betting. For operators, it unlocks a treasure trove of authorized, secure, and verified data.

Uphold the authenticity of the sport and the supporters

Lega Serie A CEO Luigi de Siervo openly expressed his satisfaction: this arrangement guarantees that solely authenticated information enters the ecosystem, a vital step to preserving the fairness of events and the protection of wagerers. In a swiftly changing landscape, where misinformation and unverified outlets can sway both play and stakes, aligning with a trusted ally such as Genius Sports delivers a powerful statement. It equally serves as an appeal to governing bodies to enhance their efforts in defending football and its followers. Here, innovation stands as a shield against interference and a companion for those whose lives are fueled by sporting devotion.

Innovation, magnitude, and foresight: the triumphant formula behind Genius Sports

Mark Locke, CEO of Genius Sports, emphasizes: This alliance is a calculated outcome of targeted planning. After securing elite properties like the NFL and Premier League, the acquisition of Serie A rights represents a command over the betting industry's most sought-after collection. The firm will introduce BetVision, a live-streaming platform that delivers real-time coverage while incorporating layered data analytics, providing gamblers with a deeply engaging and dynamic environment. This initiative seeks to transform the fundamental idea of "viewing a match."

Italy serves as a strategic nexus for Europe's betting industry, blending a vibrant market with robust regulatory...

Genius Sports’ strategic focus on Serie A closely follows its recent acquisition of data rights across 18 major European football leagues. Spanning from the Dutch Eredivisie and Belgian Pro League to the Danish and Czech competitions, Genius is meticulously constructing a blueprint where Europe serves as the central hub of contemporary sports betting. For Italy, this positioning places its football at the core of a dynamic environment that fosters economic growth, employment, and significant global visibility. It sends a clear message to clubs, supporters, and industry players: Italian football remains a powerful and competitive brand, fully prepared to embrace forward-thinking innovation.